Personal Branding
My brand identity is based on my personality, mixing more technical elements with more creative and lively ones, reflecting my way to be very rational, but also creative.
The concept starts from my name and last name initial letters: F and B, creating what’s effeBì. I decided to play with it, making as protagonist the Bì, used as “BE“ in the sentences, since they have the same pronunciation.
Bì my next project
Bì my next project
The logo is very simple and uses the font Neue Haas Grotesk, which is also repeated in the rest of the communication.
VISUALS
