CardB Japan
CardB is a Japanese brand that focuses on sustainability, for instance the main used material is recycled cardboard, from the boxes of the packaging to the products themselves.
The main target is kids (and their parents), so the idea must fit, thorugh a colorful and easy communication, with a young audience too, as well as to create trustability for the adults that actually buys.
PROJECT:
To develop and create a visual identity that would make the brand appealing for kids, but also trustable for parents, using elements that could be used both in the communication, but also in the objects themselves. Always keeping in mind to transmit a green a worth brand.
CAMPAIGNS
PRINTED MATTERS
