Cosmo Clinic
Cosmo Clinic is a beauty brand specialized in advanced technologies face and body treatments. The brand identity is based on a few key concepts: avant-garde, luxury, inclusivity, uniqueness, excellence.
PROJECT:
To create and develop a brand that would communicate well-being, luxury and professionality, to then develop the entire visual identity, from the logo to the clinics interior design. To follow-up with specific professional videos and visual campaigns about the offered services. To develop a digital and marketing strategy.
PRINTED MATTERS
CAMPAIGNS
SOCIAL MEDIA
The strategy for the social medias is built in order to create trustability and an affiliated community, other than inform but yet entertain.
Other than showing and informing about the offered treatments, I developed other formats to keep the tone of voice friendly yet professional:
Stories: the clients talk about their experience and results obtained thanks to the treatments;
FAQ: one of the specialists answers the most asked questions about the clinc, the staff, the services;
Cooking Maddi: fun beauty recipes that people can do at home, with daily based ingredients, for masks, scrubs, etc;
Skin Pills: discover about all the skincare ingredients you always hear about, but don’t really know how to use or what they’re needed for;
Foodie Tip: nutritional suggestions to have a balanced diet but also to get the perfect skin through what you eat;
Interviews: asking random people questions about their skincare routines, and using the gamification to make them win products;
Extreme Makeover: episodes in which the staff transform the life of someone helping them to build their self-confidence thanks to the treatments;
