Premier by Dead Sea
Premier by Dead Sea is a cosmetic brand with formulas made by salts and minerals from the Dead Sea. This sea is well known in the beauty field for its curative properties, of skin diseases such as dermatitis and psoriasis.
Starting from an original Brand Identity, to develop and modernize it without distorting it completely, in order to adapt it to the Italian audience. To develop digital and marketing campaigns, in order to promote the products, yet to engage and create a community.
PROJECT:
CAMPAIGNS
SOCIAL MEDIA
The strategy for the social medias is built in order to create an affiliated community to the brand and the products, other than inform but yet entertain.
Other than showing and informing about the offered products, I developed other formats to keep the tone of voice luxurious and professional.